While Stuart Moulder was CEO of HeR Interactive, the company created a new social media app called Focal. The idea of the app was to relocate all your social media feeds into one location, thus becoming the "focal" point of your online identity.
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Created in 2014, Focal was a way for HeR Interactive to try and expand their branding through a social media platform. By doing this, they were able to tie together social media platforms and create stronger user accessibility as well as have the HeR Interactive logo on it to further market the company. Unfortunately, the project didn't last very long. HeR Interactive rarely promoted it and hardly anyone knew it existed. It wasn't a sustainable prospect, so the team cut the project.
The old URL for the website was https://www.focalsocial.com/. Launch date: April 30th, 2014 |
App Description
Filter out the noise. Focus on what’s important to you.
Focal is the fastest, richest way to connect with the people who matter to you most across Facebook, Twitter and Instagram. Quickly browse all your social media feeds in a visual, intuitive way using Focal’s unique 3D lenses. Personalize what you see by creating lenses to focus on people, topics, locations and feeds you care about. For example:
· Use a lens to follow what your family is posting across all three social networks. · Create a lens to view photos that your best friends are posting across Facebook, Twitter and Instagram. · Add important topics or locations to a lens and quickly see what people are saying about them across your networks. · Get ideas for your own lenses with Suggested Lenses. Available in Lens Overview and by push notifications. · Share your lenses with friends and followers. Suggest one to focal and it may be featured on our social media feeds or as a Suggested Lens in the app.
Focal also gives you the ability to save directly to Pocket.
With focal you’re in charge of your social media. Keeping up with what’s important has never been this easy or fun.
Focal is the fastest, richest way to connect with the people who matter to you most across Facebook, Twitter and Instagram. Quickly browse all your social media feeds in a visual, intuitive way using Focal’s unique 3D lenses. Personalize what you see by creating lenses to focus on people, topics, locations and feeds you care about. For example:
· Use a lens to follow what your family is posting across all three social networks. · Create a lens to view photos that your best friends are posting across Facebook, Twitter and Instagram. · Add important topics or locations to a lens and quickly see what people are saying about them across your networks. · Get ideas for your own lenses with Suggested Lenses. Available in Lens Overview and by push notifications. · Share your lenses with friends and followers. Suggest one to focal and it may be featured on our social media feeds or as a Suggested Lens in the app.
Focal also gives you the ability to save directly to Pocket.
With focal you’re in charge of your social media. Keeping up with what’s important has never been this easy or fun.
Downloads
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