Created in 2014, Focal was a way for HeR Interactive to try and expand their branding through a social media platform. By doing this, they were able to tie together social media platforms and create stronger user accessibility as well as have the HeR Interactive logo on it to further market the company. Unfortunately, the project didn't last very long. HeR Interactive rarely promoted it and hardly anyone knew it existed. It wasn't a sustainable prospect, so the team cut the project.
The old URL for the website was https://www.focalsocial.com/.